Going Electric offers tips on how to foster a culture that produces meaningful innovation, how to handle people and pitfalls on the path, and how to reframe your mindset to generate real, lasting value for business, non-profits, and social innovations. This book takes the best of Michael’s columns from GE Ideas Lab, Innovation Excellence, Upstart Business Journal, and the Memphis Daily News and presents years of hard-earned practical wisdom. Think of Going Electric as field notes from the trenches of more than 100 top companies and non-profits, all with a Southern drawl that inspires you in unsurprising ways, like Elvis.
Michael Graber is the founder and managing partner of the Southern Growth Studio, an innovation + strategy boutique in Memphis. Michael frequently publishes, speaks, and presents workshops on Innovation, Corporate Culture, Creativity, Business Model Strategy, and Leadership. When not he’s not working, you can find Michael playing music around his native Memphis, TN. Michael is also the author of the Last Real Medicine Show, a volume of poetry.